Confab 2012 is live! About Confab
Just imagine: hundreds of fun-loving content people milling around for three days, sharing stories, insights, and beers. Sounds like a dream come true, doesn't it? At Confab 2011, that is exactly what happened.
Why Confab? Why now?
The answer is simple: it's time. The content problems faced by organizations of all sizes have gotten too big to ignore. Outdated content, too much content, disorganized content, poor quality content...it makes up the majority of our beloved World Wide Web. Our readers deserve more. Our businesses deserve more.
In all the Web's short history, never has the focus on content been more clear. The content strategy conversation has caught fire...people across myriad disciplines are talking about it. User experience. Marketing. IT. Business management.
The folks at Brain Traffic started kicking the idea of a conference around about a year ago, when content strategy was still the quiet kid in the corner. Come next May, Confab attendees will gather together with one shared mission: to change the conversation. It's not just about user experience, or social media, or visual design, or your CMS. It's about people. It's about content.
Confab: The Content Strategy Conference is hosted by Brain Traffic, a content strategy consultancy.
