Confab 2012 is live! Program / Sessions
Applying Disney Storytelling to Content Strategy
Tue, May 10 - 3:15 PMPrateek Sarkar and Max Greenhut will present content strategy case studies describing the complexities of bringing Disney Parks and Resorts to life online. Disney Parks and Resorts websites (including Disneyworld.com, Disneyland.com, Disneycruise.com, Disneyvacationclub.com, etc.) serve a varied array of Guest needs. They are a primary hub for marketing Parks and Resort destinations, are a leading sales channel for Disney vacations and serve as an integral planning resource and self-service tool for the tens of millions of Guests who visit Disney Parks and Resorts each year. Developing comprehensive content strategies that serve these objectives, deliver world-class Guest experiences and honor a beloved and iconic brand is a unique challenge.
About the Speaker
Max Greenhut
Disney
Since 1996, with the exception of a brief stint in book and magazine publishing, Max has built a career on creating effective online narrative experiences. From short-lived startups to Fortune 500 companies including Baskin-Robbins, Enterprise Rent-A-Car, Pacific Gas and Electric Company, and Disney, Max has married business goals with Guest needs to define and direct the implementation of moving and successful digital communication strategies. Max joined Walt Disney Parks and Resorts Online as a Content Strategist in 2005 and took over the management of that team in 2008. He also helps direct and oversee WDPRO’s creative work for Disney Cruise Line and Disney Vacation Club. Max’s current mentor in content strategy and all other things is his 9-month-old son.
Prateek Sarkar
Disney
For more than a decade, Prateek has focused on developing compelling content and online experiences, working for such diverse brands as Microsoft, Razorfish and Disney -- where he’s been for the last seven years. As Director, Creative Services at Walt Disney Parks and Resorts online, Prateek leads an organization of more than 50 talented designers, writers, media producers, information architects and, of course, content strategists. Prateek’s picture was twice featured in two separate Time magazine articles describing the rise and fall of the San Francisco dotcom bubble in the late ‘90s. He takes no responsibility for either event.
