Confab 2012 is live! Program / Sessions
Good Products Deserve Good Content
Tue, May 10 - 2:00 PM
Rahel Bailie
When an organization invests in product lifecycle content, it can become some of the most convincing marketing content around. Can't explain a product's benefits? Loss of sales. Can't explain its use? Needless returns. Can't shine at post-sales support? Bad reputation. No traceability from specs to testing? Problematic. From specs to technical documentation to support knowledge base, harnessing the potential of product lifecycle content is Good Business.
About the Speaker
Rahel Bailie
Intentional Design
Integrator of content strategy, requirements analysis, information architecture, and content management to increase ROI of product lifecycle content. Aficionado of content structure and standards. Founder of Intentional Design, Fellow of STC (www.stc.org).
