Confab 2012 is live! Program / Sessions
Storytelling By Design
Tue, May 10 - 10:15 AMIt can be hard to build relationships with users when you think first about the message you want to convey or the transaction you want to enable, because a great relationship isn't about the story you want to tell--it's about the story your users want to experience. Kim Goodwin will show you how storytelling can help your team resist an analytical, me-first mindset by getting inside users' heads.
About the Speaker
Kim Goodwin
author, Designing for the Digital Age
Kim Goodwin is the author of the bestselling book, Designing for the Digital Age. Kim is currently doing research, design, design management consulting, and training for a wide range of clients. Kim has led projects involving a tremendous range of design problems, including major e-commerce sites, complex analytical tools, multi-role enterprise workflow applications, aviation systems, phones, medical devices, consumer products, and services.
Kim spent most of the last decade as VP Design & GM at Cooper, leading an integrated practice of interaction, visual, and industrial designers and the development of the acclaimed Cooper U design curriculum. Kim was creative director at a healthcare startup prior to joining Cooper. Her clients and employers have included everything from one-man startups to the world’s largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim’s popularity as an author and as a speaker at conferences and companies around the world.
