Program / Sessions (May 9)

Time	Session	Speaker(s)
9:00 AM	Opening Keynote	Kristina Halvorson
10:00 AM	Break
10:15 AM	Facebook Likes Content Strategy	Sarah Cancilla
	Curation: Beyond the Buzzword	Steve Rosenbaum
	The 5 Elements of Hip-Hop and Content Strategy	Ian Alexander
	A Web Designed For Readers	Mandy Brown
11:15 AM	Break
11:30 AM	Making Sense of the (New) New Content Landscape	Erin Kissane
	How to Create a Data-Driven Content Strategy	Elizabeth McGuane Randall Snare
	The Digital Deca: 10 Management Truths for the Web Age	Lisa Welchman
	Do You Speak Human?	Eric Karjaluoto
12:30 PM	Lunch
2:00 PM	Content is a Business Asset	Valeria Maltoni
3:00 PM	Break
3:15 PM	Plan, Process and People for Quality Content – Lessons Learned from MayoClinic.com	Nicole Spelhaug
	Latino Link: Customizing Your Content for Hispanic Communities Online	Joe Kutchera
	What are Words For? A Holistic Approach to Content and Language Online	Erika Hall
	Testing Content	Angela Colter
4:15 PM	Break
4:30 PM	Case Study: Ebay	Nikki Tiedtke
	Johns Hopkins and the Healthcare Content Conundrum: Aligning Business Strategy with User Goals	Ahava Leibtag Aaron Watkins
	Message Matters	Margot Bloomstein
	Stealth Content Strategy	Michael Fienen
6:30 PM	Party

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