Program / Workshops (May 11)

Ready to roll up your sleeves and dig into the details? Then do we have a workshop for you.

A few workshop slots have just become available. Register now, as these spots are limited!

Now’s the time to up your content strategy game with hands-on exercises, group Q&A, sample documentation, and a better framework for how we all plan for creating, delivering, and caring for our content.

Sign up for one of Wednesday’s workshops, where you’ll spend the day with the experts that are changing the way the world sees content.

WORKSHOP #1: Everything You Need to Build—and Sustain—a Content Strategy

The Team from Brain Traffic
Wednesday, May 11 9:00am-5:00pm

Content is the soul of a web site. When you remove the article text, headline words, pictures, and video from CNN.com, you’re left with a useless shell of a site. If you remove the product descriptions, reviews, and prices from Amazon, it’s no longer interesting to shop there. It’s not optional: you have to get the right content to the right people in the right place at the right time.

We all agree that our site’s content draws our audience and fulfills our organization’s objectives. Yet, when we’re thinking about what our site does and how it works, we rarely talk about the vast effort it takes to provide great experiences through the content.

This workshop will arm you with content-driven strategies you can put into place right away. Now you’ll have the superpower to spot content challenges when they arise and resolve them with confidence. No more scrambling at the project kickoff, because now you’ll know exactly what to ask for.

The exercises will give you solid tools you can use right away. You’ll learn how to prepare key deliverables, such as a qualitative audit and a content ecosystem analysis. And you’ll learn how these deliverables produce the insights you’ll need to construct and execute your content strategy.

WORKSHOP #2: Content Rules!: How to Create Content People Actually Care About

Ann Handley and C.C. Chapman, co-authors, Content Rules
Wednesday, May 11 9:00am-5:00pm

Produce great stuff, and your customers will come to you. Produce great stuff, and your customers will share your story for you. Of course, like many things in life, that bit of luck comes with a hitch: your online content must be the right sort of content: Customer-focused. Authentic. Compelling. Remarkable. Interesting. (Gripping, even.) Valuable.

The problem, of course, is that it’s a struggle to actually do it. Sure, you can make a list of content you want to create. Blog posts. Web pages. How-to videos. But…then what? What does it mean to create content that’s “compelling”? And how can you do it consistently? How can your be heard above the noise? Why doesn’t your blog have any comments? It’s hard work, right?

This workshop will give you the tools you need to create killer content with confidence. We’ll show you a failproof process to create remarkable content: blogs, podcasts, webinars, ebooks, and other web content that will lure would-be customers to you. You’ll learn the fundamentals of how to create bold stories, videos, and blog posts through fun, hands-on exercises. And then, once you’ve created the content, you’ll learn how to share it widely online to cultivate fans, arouse passion for your products or services, and ignite your business.