Speakers

Ian Alexander

Eat Media

Partner/Storyteller at the [content-first] agency Eat Media. Bearded, sneakerhead, tremendous.

Sessions With This Speaker

The 5 Elements of Hip-Hop and Content Strategy

Mon, May 09 - 10:15 AM

So you used to be a copywriter and now you’re a “content strategist,” ehh? Not so fast. The elements of Content Strategy cut across many practices. Just like rap is only one slice of Hip-Hop, copy decks are only one slice of Content Strategy. Alexander interweaves the history of Hip-Hop and Content Strategy and raises the bar for the required skill-set of the emerging practice of content strategy.