Speakers

Scott Abel

The Content Wrangler

Scott Abel, a.k.a. The Content Wrangler, is an internationally-recognized content management strategist and social networking choreographer whose strengths lie in helping global organizations improve the way they author, maintain, and deliver information. Scott is the author of the upcoming book, Facebook Stories: How Individuals, Companies, and Non-Profit Organizations Use The World's Largest Social Network (2011 Rockley Press). The book documents some of the many real-world experiences shared by members of Scott's 5,000 strong Facebook fan base.

In addition to his popular business blog, TheContentWrangler.com, an online resource for content professionals with an interest in content management, content standards and content technologies, Scott maintains several online communities on Facebook and Linkedin, and is a popular and influential technology blogger on Twitter. He also manages the social networking activities for several software and services firms in the high technology and digital mobile publishing arenas.

Scott is a founding member of Content Management Professionals, and he previously served as Executive Director of the organization.

He’s also a popular dance music mashup artist, dj and music producer who has been spinning since 1982.

Keep track of what Scott is thinking about via Twitter, what he’s doing via Facebook and what music he’s making via Fairtilizer.

Sessions With This Speaker

Social Network Content Strategy: Building Content Curation Into The Mix

Tue, May 10 - 2:00 PM

There’s a lot of hype surrounding social media–and more specifically, marketing and building customer relationships using social networks like Facebook and Linkedin. Unfortunately, most social networking activities are big, fat, time-sucking, productivity-draining projects conducted in the most inefficient, ineffective, haphazard manner possible. There’s no strategy. There’s no meaningful metrics. There’s no systematic, repeatable processes. There’s just a bunch of manual tasks, conducted by humans, using a mishmash of tools that don’t work well together guided by a 1980s marketing approach that fails miserably in the most critical of all marketing and communication tasks: Delivering the right information, to the right people, at the right time, in the right format and in the right language, to the device and platform of their choosing.

But, it doesn’t have to be that way. Attend this session and discover how adopting a social networking strategy, appropriate tools, and the right mix of content can ensure your social networking project is a big success. You’ll learn how to plan for a social networking project, why much of the advice social media gurus provide is wrong, how to select an appropriate toolset for the job, how to automatically populate your social networks and online communities with traceable content and make actionable business decisions about your efforts based on metrics, not psychic power. Real-world use cases and a demonstration of social networking campaign management system will be included in this presentation.